Recognized for our excellence in Commercial Design, BRAGB awarded Nichols Design Group with their Prism award.

Our project for Holtzman Medical Group in Brookline was a full gut renovation in a storied prewar building.

Leaning in to Dewey’s background in store design and David’s experience with luxury brands, we were able to bring Dr. Holtzman’s vision of a modern medical suite that elevated the patient experience and positioned his brand as a top tier care provider.

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Incorporating branded touch points in commercial work is too often overlooked by business owners and runs deeper than sticking a logo on the wall. Bringing Nichols Design Group on early, many months before the site was finalized, we got to know the client, his team and their process. The most successful parts of design work are often unseen. A good floor plan is a silent concierge guiding visitors thoughtfully through the space. Soundproofed walls and doors, acoustic ceiling tiles overhead and quality carpet under foot make patients feel safe, their privacy respected. Here, glass doors flood the interior corridor with borrowed natural light. Storage hidden behind the blue panels of the logo wall keeps work surfaces free of clutter and gives a sense of professional discipline and order. We wish Justin and his team a long and productive life in the space - we are grateful to have played a part in telling their story; who they are and who they hope to become.